NZ YouTube Hit

NZ Books and Maurice Gee Reach Top Ten

On YouTube with 330,000 Hits!

6th December 2009

A New Zealand Book Council film using paper craft animation has become a YouTube hit, reaching the worldwide top 10 in the viral video charts.

The film uses paper cut animation for Maurice Gee’s classic novel Going West – and so promote books and reading.

It was launched on YouTube a fortnight ago, and has since been viewed more than 330,000 times.

It has also inspired more than 1000 tweets on Twitter, over 430 blog posts across the world, reaching number 9 in the Viral Video Chart compiled by Unruly Media

The film was made for the Book Council by Colenso BBDO (NZ), who worked with Andersen M Studios in London to make a video showing Gee’s novel coming to life through hand-cut ‘pop up’ scenery springing up from the pages.

8 Months’ Hard Work

What resulted took eight months of hard work and intricate paper cutting to create the two minute film.

The Book Council chief executive, Noel Murphy, says Colenso and Andersen M Studios more than fulfilled their brief to excite people about books and reading.

Reading Surprises, Delights and Ignites Imagination”

“The idea that lies at the centre of this project is that reading is an activity that surprises, delights, challenges and ignites the imagination,” he says.

“We wanted to grab people’s attention for just one moment in the hurly burly world of modern media and direct them to the adventure that can be had in one’s own head at the flick of a page.”

Mr Murphy adds: “Colenso and the Andersen M Studios created something that achieved that and more by literally bringing the book itself to life. “

Everything Made by Hand,” says UK producer

Co-founder of Andersen M Studios, Martin Andersen, says “everything [in the film] is made by hand. The piece is a result of plenty of scalpel blades, paper and a lot of preparation and patience.”

In preparation for the film, Martin and his sister and business partner, Line Andersen, who worked as the animator on this project, carried out extensive research on New Zealand.

They found the visceral language, and detailed descriptions of scenery, in Going West particularly helpful in creating the three-dimensional scenes in the film.

Martin concludes: “Having done so much research we are both very intrigued by New Zealand, so hopefully we will pay a visit soon.”

[youtube=http://www.youtube.com/watch?v=F_jyXJTlrH0]

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