By Alan Tristram
The bust up involving British motoring bad-boy Jeremy Clarkson has proved to be priceless PR for the launch of the French version of Top Gear.
The first episode proving to be the best-rated show in its broadcaster’s history.
The first episode aired at 8.45pm attracting 925,000 viewers, peaking at 1.1 million, a huge hit given the channel slot’s previous biggest audience for a show was 480,000.
A second episode followed and managed to retain 85% of the audience, averaging 793,000 viewers.
The French version of the show is presented by Philippe Lellouche, who takes the Clarkson role, with racing driver Bruce Jouanny and journalist Yann Larret-Menzo following in the footsteps of James May and Richard Hammond.