Educating kids about ethical fashion
Kiwi clothing company Little Yellow Bird has launched a new baby and kids’ line designed to educate the next generation about ethical clothing.
Sustainably made and ethically produced, the new line featuring baby onesies and kids’ t-shirts comes as New Zealand celebrates the birth of its first baby.
Little Yellow Bird founder and CEO Samantha Jones says, It’s vital there are affordable options for ethically made kids clothing, and even more so, that we are teaching the next generation about conscious choices and the impact these choices can have.
The clothing is all organic rain-fed cotton, holding the same values and method as Little Yellow Bird’s current range, which includes corporate uniforms and business basics for individuals.
A force for good
Jones says, While we make clothing, we’re really about demonstrating how business can be used as a force for good. All of our clothes are made with respect for the people, the environment and communities in which we operate.
Little Yellow Bird, which sources cotton from India and makes clothing products from organic fabrics, has an ethical supply chain from cotton seed through to manufacturing.
Many workers are still not provided with a living wage or access to safe working conditions in most garment manufacturing. Little Yellow Bird is dedicated to changing this.
Little Yellow Bird is a certified B-corp, meaning the business went through a rigorous assessment process which determined their impact and dedication to social and environmental issues.
Ethics and profit
Little Yellow Bird is committed to creating a healthy bottom line and proving that good ethics doesn’t have to come at the expense of profit.
The clothing brand has experienced an incredible 800% growth in website sales in the past year.
- saving the environment one garment at a time
- providing 20 thousand hours of fair trade labour
- saving 12,200,000 litres of water
- eliminated the use of 12,200 kg of toxic chemicals
- educating up to 10 thousand people about sustainable and ethical fashion.
The company has received numerous awards, and Jones was recognised as New Zealand’s Young Innovator at the 2017 New Zealand Innovation Awards.
(If you would like more information or to schedule an interview please contact Little Yellow Bird founder and CEO Samantha Jones on +64 (0) 22 097 1745 or Jessica at Silver Minutes Communications +61 (0) 452 304 848)